How Can Instagram Help My Business?

Starting a new business can be an exciting yet scary time. What if it doesn’t work? What if I can’t get my products or services to my target audience? These are common concerns among those who have a great idea for a product or service but who do not really know where to start in terms of setting up or promoting their business.

Social media sites such as Instagram are a terrific way to promote new businesses. It is free to set up a personal or business account, but if you are running any ads then you will have to pay for these. That being said, most businesses that utilize Instagram for business benefit from paying for their advertisements.

How to Use Instagram for Business?

There are millions of people using Instagram all over the world, so having a business account means you can reach a huge audience. If you want to reach more people then, it is important to use this social media platform wisely.

One of the best ways to do this is by creating a positive community and interacting with followers. Take the CozeeCoo Instagram page as an example. Jennifer Stelmakh, creator of the revolutionary cleft sleep sack, has helped each of her followers by providing relevant content as well as a space for parents, caregivers, and pediatric specialists to support each other.

As important as engaging with followers is, it is also a good idea to broaden your reach by using hashtags that Instagram users can search for. Using some of the most relevant hashtags to generate brand awareness will get your business noticed. Remember though that just because you can use up to 30 hashtags on one post does not mean that you should. You will get better responses by using fewer but more quality hashtags.

When posting on your business Instagram account, make sure that all posts relate to your business. Your followers are likely to get confused if you are posting pictures or memes that have nothing to do with the products or services you are selling.

What are the Benefits of Instagram for Business?

The great thing about Instagram is that it can benefit businesses of any size. So even small businesses can reach their target audience by maintaining an active presence and posting every day. Using the features of this platform such as stories and live posts allow businesses to become more relatable and allows you to put a face to the company. After all, this is what most customers want. They also want to know more about who they are buying from, and Instagram really allows you to build a rapport with your followers.

While you would be forgiven for assuming that Instagram’s main purpose is for advertising, it can also be used to sell products and services. Product placement on your Instagram page will allow users to be directed to your website where they can find out more about your products and services and make a purchase if they are so inclined. Turning Instagram followers into visitors to your website is one of the biggest benefits of this platform.

Instagram will allow you to get a feel for what your customers like. By keeping an eye on what they are publishing, you can learn more about their lifestyle and values and tailor your content accordingly.


Instagram for business has many benefits. It helps new businesses to get noticed and can improve sales of products and services. To get the most from this platform however, it is important to engage with followers by providing useful content and interacting with them on a personal level.